Owing to Murugappa Group's pre-eminent position in the industry and the consumer equity that it had painstakingly built, the horizon offered opportunities in the financial sector. To harness this, the group set up Cholamandalam DBS Finance Limited (CDFL) in 1978 with the primary objective of offering asset finance through leasing and hire purchase to corporates and then to retail customers. It has since evolved itself into a large, composite financial services organization. Today, Cholamandalam comprises not only the original flagship company, but also several financial solutions companies offering stock broking, mutual funds, investment advisory services and risk management and consultancy services.
Ever since its inception and all through its growth, the company has kept a clear sight of its values. The basic tenet of these values is a strict adherence to ethics and a responsibility to all those who come within its corporate ambit - customers, shareholders, employees and society.
