Owing to Murugappa Group's pre-eminent
position in the industry and the consumer
equity that it had painstakingly built, the
horizon offered opportunities in the
financial sector. To harness this, the group
set up Cholamandalam DBS Finance Limited (CDFL)
incorporated as Cholamandalam Investment and
Finance Company Ltd (CIFCL) in 1978 with the
primary objective of offering asset finance
through leasing and hire purchase to
corporates and then to retail customers. It
has since evolved itself into a large,
composite financial services organization.
Today, Cholamandalam Investment and
Finance Company Ltd (CIFCL) offers stock
broking, mutual fund and investment advisory
services through its subsidiaries.
Ever since its inception and all through its
growth, the company has kept a clear sight
of its values. The basic tenet of these
values is a strict adherence to ethics and a
responsibility to all those who come within
its corporate ambit - customers,
shareholders, employees and society.
