"The fundamental principle of economic activity is that no man you transact with will lose; then you shall not."

The values and beliefs of the Murugappa Group, which form the guiding principles for its individual businesses, are:

• Adhere to ethical norms in all dealings with shareholders, employees, customers, suppliers, financial institutions and government
• Provide value for money to customers through quality products and services
• Treat people with respect and concern; provide opportunities to learn, contribute and advance; recognise and reward initiative, innovativeness and creativity
• Maintain
  • An organisational climate conducive to trust, open communication & team spirit
  • A style of operation befitting our size but reflecting moderation and humility
• Manage environment effectively for harnessing opportunities
• Discharge responsibilities to various sections of society and preserve environment
• Grow in an accelerated manner, consistent with values and beliefs, by continuous organisational renewal