Chola Gold Loan – Where Gold Empowers New Beginnings.
An Auspicious Start, Backed by Legacy and Care
At Chola, we understand that gold is more than a valuable possession; it carries traditions, memories, security, and holds the potential to unlock new possibilities. That’s why our Chola Gold Loan services are built on trust, speed, and enduring reliability.
With over 47 years of financial expertise, Cholamandalam has been a dependable partner for millions across India. And now, with our growing network of Chola Gold Loan branches, we’re bringing that legacy of trust even closer to you.
Whether you’re planning to start a new business, managing unexpected expenses, or fulfilling personal dreams, Chola Gold Loan is here to support you.
Our Gold loan starts from as low as ₹5,000, making it accessible to everyone. The maximum loan amount is based on the value of up to 1 kg of gold (subject to valuation and scheme eligibility), with quick disbursement, attractive interest rates, minimal documentation, and flexible repayment options.
If you’re searching for the best gold loan near you, visit your nearest Chola Gold Loan branch and experience the assurance of a brand that puts people first.
At Chola, we offer more than just the best gold loans - we provide reassurance when you need it most, a connection that feels like family, and support to help you rise, rebuild, and move forward with dignity.
Because when you place your trust in us, we make it our responsibility to help you move forward with commitment, care, and confidence.
Key Highlights
- Advanced vault systems
- RFID-enabled tracking
- Balance transfer of existing home loans
- Centralized OTP-based access control
- 24x7 CCTV surveillance
- 10-layer security system at all Chola Gold Loan branches
Features & Benefits
Competitive Rate Per Gram
Attractive Interest Rates
Easy Repayment Options
Minimal Documentation
Flexible Tenure
Pre & Part Payment Facilities
Gold Safety Assurance
Quick Financial Support
Methodology of Determining the LTV Ratio
The ornaments are collected in a designated tray provided for the purpose. A visual inspection is conducted for damage, hallmarks, or special markings. The type of ornament is recorded and the gross weight is checked.
The net weight is determined after proportionate deductions for thread work, enamel work, wax filling, soldering, dirt, etc. Items where the stone weight is less than 50% of total weight and broken items are not accepted.
Further, the purity of the ornament is checked through a variety of testing methods. Post the determination of the net weight of gold and its purity, the loan amount is calculated based on these two values.
Predominantly, the LTV ratio on the loan is 75%. This means that the loan amount will be equivalent to 75% of the gold value of the ornament.
Eligibility Criteria for Chola Gold Loan
Age: 21 to 75 years
Gold Ownership:Applicant must own the gold being deposited and mention whether it was acquired by inheritance, market purchase or as a gift.
Who Can Apply?
Chola Gold Loans are intended for individual personal consumption and can be availed by:
- Salaried Employees
- Self-Employed Professionals
- Business Owners
- Farmers
- Pensioners
Documents Required for Chola Gold Loan
Pan Card (Mandatory)
Identity Proof (Any one):
- Aadhaar Card
- Passport
- Driving License
- Voter ID
Address Proof (Any one):
- Passport
- Driving License
- Proof of possession of the Aadhaar number
- Voter’s identity card issued by the Election Commission of India
- Job card issued by NREGA duly signed by an officer of the State Government
- Letter issued by the National Population Register containing details of name and address
